Branding, Web Design

Town of Sidney

KIMBO Design partnered with the Town of Sidney to redesign and develop a highly functional and visually cohesive website that would serve as the primary communication hub for Sidney’s residents. The project began with a comprehensive website audit, where KIMBO provided a detailed report with recommendations for improved functionality, intuitive design, and enhanced navigation.

By crafting a custom WordPress CMS and developing a new information architecture, KIMBO ensured that the website would deliver a seamless and user-centered experience. Despite challenges with delayed content availability, KIMBO managed both content creation and stakeholder engagement to ensure a cohesive vision and consistent brand alignment. The team’s commitment to custom iconography, SEO implementation, and structural design led to a polished, high-quality website that received positive feedback from both the Town’s staff and the community, underscoring the project’s success.

View Website

What We Delivered:

Complete Website Audit & Report
Website Design & Development
Information Architecture Development
Custom WordPress CMS

Stakeholders Engagement with Leadership & Staff
Custom Icon Design & Graphics
SEO Strategy and Implementation
Hosting & Support Services

The Challenge

A significant amount of custom graphics and iconography were designed to establish a uniform and cohesive look for the new Town of Sidney brand, enhancing the overall visual appeal and user experience. Despite challenges arising from the delayed availability of content during the discovery and planning phases, KIMBO Design remained committed to delivering a high-quality project.

The Strategy:

During the website development process for the Town of Sidney, KIMBO Design assumed responsibility for content development due to the lack of available staff dedicated to this task within the Town’s team. Recognizing the importance of coherent and engaging content, KIMBO Design stepped in to ensure the website’s success.

The team dedicated all available resources to understanding and implementing the information architecture effectively, ensuring the final product met the Town of Sidney’s expectations and aligned with high production standards.

Town of Sidney website before and after redesign of Landing page

Town of Sidney complete website redesign including document library and cross device compatibility

Town of Sidney website redesign including community profile and custom iconography

Town of Sidney website redesign mobile optimization and bread crumb implementation

Results

KIMBO Design’s approach to the Town of Sidney website redesign project was characterized by an all-hands-on-deck mentality, reflecting the magnitude and complexity of the task at hand. Prioritizing page layout and structure, brand uniformity, and content development, all designers were fully engaged in ensuring a cohesive and visually appealing design. Meanwhile, developers began initializing the website layout structure by programming essential components such as the header, body, and footer. This concerted effort and organizational strategy enabled the KIMBO team to efficiently tackle the significant tasks of content development, visual design, and backend customization within the WordPress CMS platform.

Despite the unprecedented level of complexity presented by the project, the collaboration between the Town of Sidney and KIMBO Design staff, coupled with their hard work and dedication, culminated in the creation of a stunning and highly functional website. The positive feedback received from both internal teams and the public regarding the website’s visual design and user engagement validated the effort invested by all parties involved, making the project ultimately rewarding and successful.

Let's create something incredible together!

Request a Quote

Town of Sidney

What We Delivered:

The Challenge

The Strategy:

Results

More Case Studies